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After 100 years, the Olympic Games return to Paris on July 26. On opening day of the global sporting extravaganza, Mengniu Group, the first Worldwide Olympic Partner from the dairy industry, is releasing an official Olympic-themed short film in a joint effort with director Zhang Yimou's team, allowing audiences from around the world to witness the strength of the Chinese and cheer the indomitable fighting spirit of the Olympic competitors.
Every act of strength is a mark of the times.
Be strong and not deterred by mountains.
Be strong and unafraid.
Be strong, wherever you may be.
With the theme of "Born to Excel", the film employs a unique artistic perspective showcasing the journey of Mengniu Group from grasslands in China to its embrance of the world, perfectly integrating the group's spirit of "Born to Excel" with the Olympic Spirit. With an evocative soundtrack of grasslands throat singing, the film takes viewers on an immersive journey.
Every act of persistence and breakthrough shines with extraordinary light in the film. Two examples are China's Olympic champion Gu Ailing, also known as Eileen Gu, who pushed herself to the limits at the 2022 Beijing Winter Olympics to perfectly execute a double cork 1620 jump in the women's inaugural freeski big air event, and Liao Zhi, who lost her legs in an earthquake, but has created a miracle of life with her indomitable spirit and love for dancing. The athletes competing in the debut of breakdance at the Paris Olympics exemplify the same vitality and strength, gathered into a powerful force that promotes the continuous development of society.
Mengniu Group has a profound insight into the pulse of the times and actively responds to the call of "Born to Excel".Starting from humble beginnings in a house in the Inner Mongolia autonomous region 25 years ago, Mengniu Group has risen to become one of the top eight dairy companies in the world. It always keeps in mind the commitment that quality is paramount and fully practices the core value of putting the customer first. Employing Mengniu's own quality management system throughout its entire industry chain to uphold safety standards and improve product quality, Mengniu has built a national brand whose products help consumers lead healthy lives. All nine categories of Mengniu's products meet European Union standards and have passed SGS certification, making it one of the first enterprises in China to have satisfied EU standard product certification for food and beverage categories.
Over the past 25 years, Mengniu Group has led technological innovation by constantly driving itself forward — empowering quality with technology, creating new productivity with innovation, and leading the industry in innovative development. In 2023, Mengniu put a fully intelligent dairy factory in Ningxia Hui autonomous region into operation, and it has become the new benchmark for global intelligent manufacturing. At the 2024 National Science and Technology Progress Awards, Mengniu was awarded second prize for developing probiotics specially suited for the Chinese population.
Mengniu Group is diligently dedicated to sustainable development, having planted 98 million trees and greening 220 square kilometers of the Ulan Buh Desert to create an organic milk source. On the production side, Mengniu has established 30 national-level green factories and built a zero-carbon factory in Qujing, Yunnan province, that is certified both internationally and domestically. On the consumption side, Mengniu has introduced various green packaging and zero-carbon products, aiming to achieve "zero deforestation" across the entire supply chain by 2030 and leading more partners and consumers to join the green movement.
Going global, nurturing everyone's strength and determination.
Determination and strength are about more than just winning.
Determination and strength set no boundaries in the 32 sports categories.
Determination and strength transcend the Olympic arena.
The Olympic Spirit inspires people to pursue excellence and challenge their limits. This striving for progress is right in line with Mengniu's "Born to Excel" spirit of enterprise. While members of China's Olympic team compete in the arena, Mengniu, as a leading enterprise in the Chinese dairy industry, is also participating in this global-sports showcase in its own way. Cooperating with the International Olympic Committee, Mengniu joined the Olympic Partner (TOP) program in 2019, becoming the world's first TOP partner from the dairy industry.
The Olympics are a global celebration, honoring the strengths of individuals from all over the world. During the Paris Games, Mengniu will organize a special event in collaboration with the International Olympic Committee to showcase the Olympic Spirit and recognize the dedication of ordinary people striving for excellence. Furthermore, the event will feature distinctive cultural performances, including Morin Khuur (the horsehead fiddle), Peking Opera and Western opera, showcasing the splendor of Chinese heritage and fostering the exchange and appreciation of diverse civilizations.
Embracing the relentless pursuit of excellence, Mengniu is sponsoring a group of Chinese youths at the Paris Games to demonstrate their vigor and vitality and proudly declare to the world, "We are ready with the strength for the future".The spirit of pursuing excellence heralds the beginning of every aspiring dream, and Mengniu will join millions of global viewers in witnessing the Olympians' demonstrations of determination, sharing the deep inner strength that comes from their heart.